9 Local SEO -Statistics that justify Doubling on Search

The recent local SEO statistics appear beyond a shadow of doubt that it is worth competing in Google’s local package and card apps.

In fact, local SEO statistics have been so convincing that Semrush built a dedicated tool that noted management to help companies rise in the rankings.

But we don’t expect you to just take our words for it, so we’ve compiled some of the most conspicuous local SEO statistics that make you think twice about how much it plays in your marketing strategy.

‘Open now near me’ Seeking Skyrocket 400%

While the current culture of delivery of the same day from online shopping brands is testimony to the immediacy of today’s consumerism, local search statistics reveal a similar trend. According to Think with Google’s 2022 retail marketing guide, the local search expression “Open now is used near me” dramatically more in recent years.

The study found an astonishing increase of 400% in the year between the periods in September 2019 to August 2020 and September 2020 to August 2021. Searches like this bring Google Business Profiles into SERPs (search engine results), which allows users to quickly view opening hours and click through to Google Maps for directions. Given the huge increase in users looking for companies they can visit right away, fail to add or demand that your Google business profile closes the door to much more local foot traffic.

Reply to local reviews increases the submissions 12%

Getting back to customers who have taken the time to leave you feedback is not only common courtesy, it can also increase the number of reviews your business gets. A study from Harvard Business Review revealed that companies can expect additional reviews to lean into the tune +12% by simply leaving a polite “thank you” response.

The University’s study of TripAdvisor Hotel reviews also claims an increase in the average 0.12 star rating on a scale of 1 to 5. When users see that companies are actively engaged with their customers, it builds confidence and encourages them to leave their own review because they know their opinion will be taken seriously. Increasing the number and quality of reviews generally involves a review -generation campaign, and with local SEO statistics that suggest that you may have an impact with a simple message back, responding to reviews should definitely be part of your strategy. ** Quick Answer: ** While saying “Thank you” to customers for leaving feedback, it may be simple to seem simple to keep on top of reviews from multiple platforms is a tall order for the busiest business owners and marketers. Low Review Management a little less complicated with Semrush’s listing management, which keeps track of your response rate so you can be sure you got back to everyone.

60% contact companies directly from local search results

A complete and updated Google business profile can be the fastest way from A to B for a user looking for products and services in their area and mobile local local search statistics from Think with Google proof it.

Google’s online publication and local SEO statistics resources revealed that the majority of smartphone users (60%) come into contact with companies directly from SERP results. Mobile local search statistics like this hammer home the need to monitor Google Business Profiles and other business investigations for inconsistencies that can lead to a dead end for a paying customer trying to get in touch. ** Be consistent: ** Google uses NAP data (name, address, phone number) from online quotes to determine locations for your Google business profile. Staying on top of business listings on the web while running a business or managing other marketing tasks is not very realistic without the help of Semrush’s listing management that warns you of errors and allows you to make edits to all your lists at the same time.

76% Visit a business within a day after search

Some customer traveling in the world of digital marketing can see users passing through funnel taking weeks or even months to convert. But customers who are attracted to local SEO get their minds up much faster. A massive 76% of users visit a business within 24 hours of searching, according to mobile local search statistics from Think with Google.

Not only that, but 28% of these users actually end up buying something, making local search a high -conversion channel that simply can’t be ignored. We have already seen that the majority of potential customers get all the information they need from your Google business profile, but it doesn’t make sense to ignore those who also want to look at your site. Catch as much of this high -converting traffic as possible and give your site the care and attention needed to keep it going quickly and prevent users from jumping.

Kortapps run 30-40% of the local business discovery

While Google Search helps people find local results by presenting them to the sections on Serps, many users go directly to MAP apps for their local solutions. About 30 to 40% of consumers jump directly to apps like Google Maps to find information about companies in their area, according to Growme Marketing Research published in Forbes.

Mobile searches typically show very few options, so learning how to increase your Google Maps ranking to help your business get out on top can bring the brother party of these potential customers to your door. Local SEO statistics aside, improving your Google Maps positioning is what sets your business apart from the competition so that it is not part of your overall marketing strategy not to include it as part of your overall marketing strategy on the table. ** Reliable locations: ** To improve your local locations, keep track of your positions using an objective source you can trust. Semrush Local’s Map Rank Tracker to guide you on your trip to the first place.

46% of all search users are looking for local businesses

While it may be unwilling to rely on sources of third country on Twitter to your local SEO statistics, we feel that there is probably truth in this particular claim. A participant in the secrets of the local search conference on Googlehq reported a message of 46% of searches that had local intention. While the quote from a Google representative at an official presentation may seem suspiciously high, other sources online set the number even higher. Improving organic results with high quality local content should be an important part of your strategy, but local SEO statistics suggest that the Google Local Pack and MAP app results are on the way to dominate search.

Siri is less likely to suggest under 4.5-classified Yelp companies

Local SEOs are well aware of the role that negative reviews play in influencing search results, but Semrush’s own local SEO statistics suggest that less than the stars of the stars can see your business passed completely. Semrush’s voting search from 2020 after local companies investigated that companies with less than 4.5 reviews at Yelp have a lower chance of presenting in Siri Voice Results.

Improving average ratings on Yelp and other business folders can be a long journey. If you regularly receive reviews that reduce your average, consider the validity of the complaints and whether you need to upgrade your business practice. Negative reviews can be difficult to swallow, but they are often a significant part of your growth as a company and can sometimes lead to happy customers if you reach out and solve their problems satisfactorily. ** Star Sets: ** To put together a strategy to get better reviews requires a complete picture of your average ratings. Use Semrush Local’s Review Management’s to track your online reputation across multiple platforms with clear visuals showing your star classification distribution from month to month.

Using voice search has ballooned by 146%

If you did not think that correct review management was important for your local visibility based on the previous state, we have got more convincing mobile local search statistics to back up it. Voice search, which is largely used by people looking for local businesses while on the move, is massively increasing. From 2019 to 2023, the use of voice search has increased by 146%, from 3.25 billion users to 8 billion.

These are a lot of companies that voice assistants like Siri may overlook if their review profile is not up to the bottom. When voice search quickly becomes the go-to method of busy smartphone users to find out what they are looking for locally, companies need to start optimizing it before rather than later.

74% increase in the site’s visit and 83% more phone calls

Now for some local SEO statistics from one of Semrush’s success stories … After using listing management to increase their client’s online authority, webServ reported an increase of 74% in site visits and an 83% jump in phone calls in just two months.

The plastic surgery and the lasering client also experienced 7% growth in direct searches, an increase of 34% in discoveries and 80% more map views. WebServ claims that Semrush’s listing management saves them 500% on time, which would otherwise be used manually to manage lists of clients.

Run the positive trends revealed by these local SEO statistics with Semrush’s listing management

It must now be clear that there is no time as the present to get started with local SEO or build your strategy if you do not get the results your business deserves. Armed with these local SEO statistics, it shouldn’t be too difficult to convince the higher UPS that an investment in local SEO is very likely to pay off in the long run. And when you can utilize these local SEO statistics to your advantage with an affordable, function-packed tool, there is even less reason to postpone it longer.