How to market yourself as a job seeker – the interior scoop
By Jeff Altman, Big Game Hunter
“All our dreams can come true if we have the courage to pursue them.” And Walt Disney
Looking for a new job in today’s market can be challenging, especially if you do not actively network or have any connections in your field. You may feel that there are no options out there for you and start to stress. If you are one of the many people hunting for a new job or a concert, it’s time to become proactive to find the perfect role. Market yourself as a job seeker and increase your visibility to land a job before rather than later!
Know where you want to work
If you drove from Chicago without cards, GPS, directions or ideas, how would you know if you arrived at your destination? Some of you may say, “Since I don’t know where the destination is, no matter where I arrive is correct!” It’s true, but when it’s your career at stake when it’s the rest of your working life and you have no idea where you want to move on, you will run too many breakdowns along the way to be comfortable.
Start by knowing where you want to work next time. Take the time to really consider which industries and businesses you want to be part of. Will this role allow you to make a difference? Will this role and company let you use your strengths and skills? Where do you see yourself in five years? Are you qualified to work for this company? What do you need to learn or know that you are qualified? If you are unsure where you want to work or what you want to do, you start in a disadvantage because you outsourcing your thinking to an institution that has their interests in the heart and not yours.
You need to make sure you talk about hiring managers at companies and/or in industries that you want to be involved in. When you are hunting for hunting, it is tempting to apply to every job you see online. However, this is a tactic that gets you nowhere fast and wastes a lot of your time. Employers can feel when you apply for any role in the universe. It’s a huge red flag that shows you are desperate for a job and no one likes desperate people in dating or in hiring.
Know your audience
To market yourself successfully, you need to know who your audience is and what their needs are. Who are you trying to attract? Who is responsible for taking the employment decision? What is their pain point? What would this person like to hear from you, learn about you and know about you? Once you understand who you are talking to, you can create content that resonates with them and entice them to contact and hire you. Remember that you are marketing yourself to an employment manager. You have to tailor your plan to hire leaders who are often busy and may not have time to invest in mentoring a new employee. What questions make up their interest and curiosity. This may make them interested in hiring you.
David was a consultant for many years, but struggled to find a job. A number of articles he wrote about his area of expertise, attracted several companies to him and initially gave a consultancy assignment and then two offers. In addition, an industry expert and he connected and had several conversations that resulted in a book collaboration.
Network and keep in touch
Another way to market yourself as a job hunter is by networking with other professionals in your industry. This is one of the easiest ways to find an option in a company of your choice, even if you have no connections or know current employees in the company you are interested in. There are people who know you who know people at companies you are interested in. Start with connections in your phone that you might text with. Then progress to E -Mail contacts, telephone contacts and gradually further from your nearest contacts. Ask for advice, participate in events and help them. Also share information with them. A woman I knew would regularly send ideas to people who were interested in working for me.
She explicitly told them that she was not looking for anything in return, but would help them. An hired her. You never know when your network effort will pay off. Even when not actively job search, keep in touch with the people in your network. You never know when they will get along well and when you can help them.
I interviewed J. Kelly Hoey, the author of “Build your dream network“Before Jobsearchtv.com Told me about the importance of building your network before you need it. When someone always says, “How to network with influencers,” I say them to be lovely to the portguards. It’s really simple. You know, whether in a law firm, a large company, a start -up or a venture capital company, I see so many people making the mistake of ignoring the associate or analyst, the person on the low ring of the hierarchy. I think, ‘hold on. It’s the ones who report back to Honchos about the things that look interesting. They can talk to the founders about something they think are interesting or exciting. You do yourself the biggest bear service if you do not look after the portguards and treat them with respect. “
Keep up to date on industry trends
Another important way to market yourself as a job seeker is to keep up to date with the industry trends. You will not look like anyone stuck in the past; You will hire leaders to see that you are a future -focused individual. You impress with hiring managers and potential customers if you are looking for a consultancy assignment if you know about the latest developments in your field. This shows that you are passionate about your industry, you are engaged and you are ready for the next challenge in your career journey. When you are a job search, take the time to bring yourself up to date on the latest trends and developments in your field. Read industrial publications, see industrial conferences, and follow the latest news related to your industry. YouTube helps you a lot with this!
Nancy was a traditional broker and would share ideas and information with clients and others who were not clients. She became the hub of many of them and was seen as an expert. Michelle tillis leaderman, the author of “The advantage of the plug“Who I also interviewed described the mindset that helps enable people to prioritize relationships and connections.” Sticks “are” open and accept “, have a clear vision, belief in abundance and confidence, and they are social and curious. They are conscientious and have a generous spirit versus that is underlining this is this scary that is crazy in so many different ways.” I need, “and I have to protect.
Update your resume, cover letter and LinkedIn -Profil
Your resume, cover letter and LinkedIn profile are often the first impression you give when it comes to marketing yourself. Make sure they highlight all your strengths and show why you are a quality person for a role with this company or the role of this company. Don’t expect employers to know everything about you and the work you have done. It’s up to you to give them the information they need to interview you. Take the time to review your resume, LinkedIn profile and cover letter to make sure they are congruent and reflect your skills, strengths and general experience.
When you apply for a job, you are the hunter. When you are contacted over LinkedIn, you are the hunting. It is important to have your resume and LinkedIn profile with information with information. Otherwise, companies think you are lying to them.
Create a professional marketing plan
An important way to organize yourself as a job hunter is to create a marketing plan for your job search. This document outlines your overall strategy to market yourself to employers. You need to have a plan in place for all social media platforms, any networking events that you plan to attend, any online network you do, as well as your overall job search. This will help you remain responsible to yourself and on the field when it comes to your job search. A marketing plan is something you can return to frequently and fine -tunes as needed, which makes adjustments along the way. Make adjustments when you learn during your search. It allows you to keep you focused and be strategic with the way you market yourself.
In addition, track your activity as well as things and conversations you need to follow up on. There is nothing worse for you than dropping the ball on a follow -up with someone who was interested in you but asked you to be in contact with them at a later date. What is the message you send to them when you are not following up?
Sing your job search
As a job hunter, it is important to make your job search visible to others. This includes standing out on different platforms and job boards, making sure your resume, LinkedIn profile and cover letter is optimized and participating in events. Make sure you are actually visible and LinkedIn. In fact, make a small change daily by adding or deleting a period of 5 lines from the end of your resume to bring it to the top of the search results. Make sure your resume and cover letter is optimized to include keywords that the hiring of managers is looking for. This will help you emerge in search results and give you an advantage over others. You also need to attend events such as networking events, virtual job fairs and webinars. You never know who you meet and which doors can be opened as a result.
Conclusion
The job search process can be long and challenging, especially if you don’t know how to market yourself as a job seeker. You need to know where you want to work, who you are talking to and remains up to date about the industry trends. You also need to update your resume, LinkedIn profile and cover letter, create a marketing plan and make your job search visible.
Decisions
About Jeff Altman, Big Game Hunter
People hire Jeff Altman, Big Game Hunter to give no BS job search coaching and career counseling globally because he is doing job search and succeeding with your career easier.
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