What is SEO -share of the voice?
The SEO share of the voice is a metric that allows you to evaluate how much visibility your brand has in search engines compared to competitors.
In Semrush, there are a few different ways to determine the share of voice depending on whether you are interested in the overall SEO performance or local SEO benefit to your tracked keywords.
We go over the details later in this article.
Why does SEO share the voice case?
Measurement of SEO share of the voice (Sleep) gives you a clearer overview of your competitive status in search.
And it is a fantastic metric for evaluating your brand’s overall influence on your specific SEO niche. The greater your part of the voice, the more influential your brand can be.
Let’s go through how to track SEO proportion of voice in a few different ways within Semrush.
How to Semrush is used to find your part of the voice for SEO campaigns
To find the share of voice in position tracking
In Semrush’s position tracking tool, the proportion of voice is the relationship between organic traffic that your site receives from your tracked keywords to the combined search volume of all these keywords.
You can use this tool to measure your SEO share of voice with a business subscription to SEO Toolkit.
First, create a project for your site by clicking ”+ Create project”And add:
- The domain, the subdomain, the folder or the URL, you will trace
- Your target search engine
- Your selected device type (desktop or mobile)
- Your location (country, city, street or postcode)
Then add your keywords. You can do this manually by uploading a file by importing from Google Analytics or Google Search Console or using Semrush’s suggestions.
Click “Begin to track. “
In ”Overview“Loss, Select”Part of the voice“Over the chart to monitor your domain’s daily sleep percentage over time.
When tracking is active, add competitors to ”Overview“The tab to compare your share of voice with theirs.
For raw data or deeper analysis you need to use “Export”The button to download keywords, locations and proportion of voting values in CSV, XLSX or Google Sheets formats.
To find share of voice in Map Rank Tracker
The Map Rank Tracker tool (part of the local tool set) defines the share of the voice as the proportion of the search market you get compared to your competitors.
The tool tracks your presence in local short results and compares your visibility with nearby competitors, which is especially useful for companies that are targeted at very specific areas.
You can see this metric for you and your competitors on a key word-for-key word basis on “Competitors“Loss.
And “Keywords“The tab shows an overview of your sleep for all your tracked keywords.
For reporting or further analysis, you can export short Rank Tracker data as a PDF or CSV (depending on the report).
Tips for measuring and reporting on SEO -share of voice with semrush
When you monitor your part of the voice in Semrush, this is how to get better insight and reports:
Use keywords marks in position tracking
Use tags in position tracking to see how to manage across different search themes.
For example, this report tracks two key words groups for the brand Amerisleep, “Bed Sizes” and “Mattress differences” over a month:
This diagram shows that Amerisleep has a much larger proportion of voice for content related to “mattress differences” than for content related to “bed sizes.”
If both topics are relevant to your business, this gap can highlight an area for improvement – whether through new content, updated pages, etc.
Use multi-targeting across locations in position tracking
If you operate in multiple areas, you can trace sleep across each one within your position tracking campaign.
Your total proportion of voice may look solid, but there may be weak spots in a particular region.
Click “+ Add new target“After opening the roller near the top.
This will lead you back to the installation wizard where you can choose another place (among other things).
Note:Part of the voice is not available for campaigns that track visibility in chatgpt search.
Once these goals are created you can switch between them from ”Overview“Loss.
You can also compare goals in “Devices and locations“Loss.
Keep your keyword set in position tracking updated
As your brand develops – whether you are launching a new campaign, expanding your product line or shifting focus – your tracked keywords must also develop.
So add new keywords to place tracking when you have a new focus or campaign.
Review your key word set every few months to make sure your SOV data remains meaningful and actionable.
Automate your reporting
Simplify reporting when planning reports measuring the share of voice from position tracking.
Click “Pdf”The button at the top to generate a report.
From there, set the E -mail receivers, the frequency (daily, weekly, monthly) and delivery day.
Or use the MY Reports tool to build your own report with drag-and-slip widgets.
To include share of voted data:
- Click the Widget icon (Circle Diagram Symbol)
- Choose ”Position tracking“Drop-down
- Drag ”Trend“Widget in your report
- Change “Card Type” to ”Part of the voice“
Once your report is configured, click “Generate pdf”And schedule when reports are automatically delivered to clients or teammates.
Use semrush -handle of voting metrics to track SEO -influence
Whether you are optimizing a local campaign or trying to stand out on a global scale, the proportion of voice shows how you feel compared to your rivals.
Ready to see how much of the search market you really own?
Try positioning today.