Finding out what topics drifting the success of your competitors should not be a guess.
Recognizing the need for more accurate insight from our user community introduces Semrush the new TopicsReport in Organic Research for both the Guru and Business subscription plans.
Based on your feedback, we have developed this tool so that you can instantly uncover the very busy topics that run your competitors’ SEO with just a few clicks.
Let’s look at how the new topic report transforms your competitor research.
What is new: subject report in organic research
By using Semrush’s extensive proprietary keyword database and AI-machine learning algorithms, the subject report identifies and groups a domain’s top-ranked pages and their associated keywords in coherent topics. These subject groups reflect how Google perceives the domain thematically, providing a clear overview of its content forces and focus areas.
This provides immediate visibility in your competitors’ content strategies and subject performance.
From here you can take a screenshot, export it to a spreadsheet or click one of the side fields to explore further.
Key features and benefits
The subject report unlocks insight into your competitors’ content strategies so you can shape your own content strategy with confidence. Here are some examples of what you can do with it.
Experience winning items in a moment
Topics Report interface simplifies competitor research by visually organizing their strongest non-branded pages in topics. Each tile provides a snapshot of its performance showing traffic, search volume and average keyword rate (KD%) – and helps you prioritize the topics with the highest potential.
Understand content coverage for deeper insight
In addition to identifying the most effective topics, the subject report gives an in -depth overview of how well competitors cover specific themes on their sites. For each topic, you can explore the number of pages (sub -topics), the aspects of the topic they are addressing, and the traffic each one generates.
Barley and manage keyword clusters
The subject report contains keyword clusters that are ready to use, based on a domain’s top -placed pages, giving you a strong starting point for your content strategy. Each cluster is carefully organized and can be immediately exported to trouble -free integration into your workflow.
In addition to exporting, you can copy clusters to your clipboard for quick sharing or additional use. The tool also allows you to add these keywords to Keyword Strategy Builder, where you can organize them further or supplement them with your own custom keywords.
Understand subjects and pages
In this report, a topic is a broad topic that covers multiple related pages of a site, while a page is a sub -topic within that topic that provides more detailed information.
For example, for the domain Macrostax.com, the report offers measurements on the site’s six main topics, which are covered over 101 pages. The topic of “Nutrition Calculations and Information” includes pages such as “Sushi Bake Calories” and “Chicken Quesadilla Calories.”
For each main topic you can see:
- Estimated monthly organic traffic
- Overall search volume (of the keywords for which these pages rank)
- Number of pages within each subject
- Average keywordswood degree (KD%) for each side topic
You can also review Metrics for each page’s keywords by clicking a desired tile to access the detailed table below.
Where do you find the subject report
On the Semrush platform you can find topics in both domain overview and Organic Research Tools.
Domain overview
In a domain overview, it is as easy to get a streamlined current overview of your competitor’s website as entering their domain.
Scroll down to find the topics widget that provides an organized overview of the website’s topics that generate the most non-branded organic traffic.
Click this widget to navigate directly to the full report in the Organic Research tool.
Ecological research
In the Organic Research tool you can find ”Subjects ” the tab between “Competitors ” and “pages ” tabs. Enter your URL, click “Search“and navigate to this tab to generate your topic report.
To search for topics from another domain, simply update the URL in the search box at the top.
Hold the cursor over any tile to get additional metrics for volume and keywords.
Click a tile to see a detailed list of keywords for deeper insight. This makes the process of analyzing a topic’s performance more transparent and easier to integrate.
From this report you can export the desired list of keywords and add them to your custom keyword lists for tailor -made analysis.
Transformation of insight into action with subjects in organic
The new topic report is not just about seeing what works for your competitors – it’s about utilizing this data so you can make smarter decisions that lead to results.
How to make it work:
Identify the best topics in your competitor’s content strategy
By analyzing keywords score and detailed keyword data for specific pages, you can build a strategy focused on creating optimized content around high -performance, documented topics.
For example, when you have gone into a competitor’s domain in the fitness industry, you may find that “training and exercises” are their main topic. In addition, their “Murph Workout” generates article of thousands of visits each month. It also has a low keyword sword score.
This low score suggests that “Murph Workout” is a topic where you can potentially outperform your competitor by creating better content.
Click the tile and review the table below.
This shows you the cluster of keywords that will then get its traffic from.
From here you have a clear roadmap for action: You can create a similar article that is optimized for the same keywords with high traffic, adding your unique perspective to stand out.
In addition to content, the data can even inspire broader promotional strategies-such as hosting a Murph training event to attract your audience and increase the commitment options.
Improve client pitchs
Due to its visual nature, the subject report can also help you create extensive, compelling pitches that connect content strategy directly to action -oriented business results.
For example, let’s. say you pitch your content services to a lawn care company. After analyzing their competitor’s domain, you will find that “grass types and maintenance” is a main topic. Specifically, content about “the best time to plant grass seeds” generates considerable traffic and has a low keyword sword score.
You identify other related options with low competition, such as “lawn care services” and “best time to water grass.”
With this data, you recommend creating a content series focusing on these topics to give homeowners straightforward, practical advice. And because there are estimated traffic figures attached to each side, your pitch will be data -driven and reliable.
Finally, you could link the strategy to long -term growth targets. For example, you demonstrate how ranking for these topics can establish the customer’s authority in the industry, create a consistent stream of organic traffic and set the stage for additional sales of more advanced products or services.
This holistic approach makes your pitch more compelling and positions you as a strategic partner in their success.
Take advantage of keyword clusters with great influence
By targeting clusters instead of individual keywords, you can rank more search terms and create more effective, relevant content. The topic report makes it easy to uncover the keyword clusters that drive your competitors’ success and organize them in a strategy you can act after.
For example, if you are in the travel industry, you can enter a popular adventure travel site like AllTrails.com. The tool shows the best -performing content topics for that domain.
As illustrated, AllTrails.com has a high -performance topic on “General Hiking Paths.” A closer look reveals that keywords like “hiking trails near me”, “trails near me” and “hiking trails near me” leads considerable traffic to the same page.
Instead of creating separate pages for each expression, this cluster can be targeted with one comprehensive, optimized page.
In additionAt Each page’s keyword cluster can be exported directly to Keyword Strategy Builder for further expansion and adjustment.
Take the guesswork out of competitor’s analysis
Let us help you make your competitor analysis simpler and -friendly. Find opportunities, make stronger content plans, and surpass competitors – all in a shorter time.
Ready to uncover your competitor’s winning strategy?
Go to Organic Research and explore their content topics today.