What is the review schedule? & How to implement that

What is the review schedule -marking?

Review Schedule is a type of structured data fieldup that helps search engines to interpret and display review information – such as star classifications, reviewer information and review reviews – in search results.

Below is an example of review form:

And here’s how Google can display your review data as a review excerpt in search results:

You can add review form to product pages, recipe pages, movie pages and more.

Why review schedule is important

Review form helps search engines understanding review data on your site so they can display this data as rich excerpts in search results.

Like this:

A review excerpt can in search results can:

• Increase click frequencies: Searchers may be more likely to click your page (eg
• Help your list of standing out: The result page contains many blue links that look the same. A review excerpt – which contains a yellow star assessment – can differentiate it from similar lists
• Provide social proof: A higher rating may encourage multiple visitors to click

Types of review form

There are two main types of review form: Simple reviewswhich are individual opinions, and Collected Ratingswhich summarize the collective opinions from multiple users.

Let’s explore each type of schedule -marking in more detail:

Simple review schedule

Simple review form tells search engines that the page contains a review from a single source.

This form contains details such as the reviewer’s name, review text, assessment and the reviewed item.

For example, this review is generated from a simple review form. And it shows that Joseph Tomastik gave the movie “Everything Anywhere All over” a 4.5-star assessment.

Simple Review Schedule -Marking must contain the following information (called properties):

Property	Definition
author	Review’s Author (Person or Organization)
the product view	The type of goods such as book, course or product
ItemReviewed.name	The name of the reviewed item
Examination	A trait that saves the review’s assessment
Reviewrating.rating Value	The rating (number, fraction or percentage)

Optional but recommended properties include:

• Date published: Review’s release date using the ISO 8601 format
• Reviewrating.strating: The highest rating that is five by default
• Reviewrating.Worstrating: The lowest rating which is zero by default

Collected Ratings Schedule

Total Ratings form summarizes several user reviews for an average assessment of the reviewed element.

For example, this review excerpts – generated from total Ratings scheme – shows the average rating for the movie “All everywhere ALWAYS ALWAYS AT SURE BUSINESS REVIEWS:

Total review schedule -marking must contain these properties:

Property	Definition
the product view	The type of goods such as book, course or product
ItemReviewed.name	The name of the reviewed item
Ratingcount	The total number of ratings. Providing this property is mandatory if “reviewcount” is omitted.
ReviewCount	The total number of reviewers. Providing this property is mandatory if “ratingcount” is omitted.
Ratingvalue	The average rating (number, fraction or percentage)

Optional but recommended properties include:

• Reviewrating.strating: The highest rating that is five by default
• Reviewrating.Worstrating: The lowest rating which is zero by default

How to implement, test and monitor review form

1. Generate your review form

Use a tool like Schemabuilder for structured data browser extension to create your schedule marking.

To start, open the page where you want to create the review form. Then open the browser extension.

Click “Examination“Under“ all supported schedules (36). “

Use the tool to select important data on your page.

Choose for example ”Author“Property.

Then click the arrow button to select the block on your page with the notification author’s name.

When you finish marking your page, click “See marking. “And copy the generated code.

2. Reden Simple Reviews and Collected Ratings

If the item reviewed is also relevant (for example, a product you sell) you may Read your review schedule Inside the main chart.

In this case, rescue means placing your review form marking within another structured data point schedule marking.

To do so, you need to generate the Main Subside by using the Schema Highlights for Structured Data Chrome Browser Extension.

Then, prepare the generated review form within the main page schedule marking.

Like this:

This markup indicates the type of product as a product and uses the “Review” property to add the notification information inside the product form marking.

3. Add the review form to your site

Copy your generated review schedule and add it to

Section of the relevant pages.

If you prefer not to add schedule manually Use a plugin. For example, you can use schema pro -plugin if you have a WordPress site.

4. Test your review schedule

Schema.org’s Schedule Markup Validator Checking your schedule marking for errors.

To test your review schedule, start the tool and switch to ”Code piece“Loss. Enter your review form.

Then click “Run test. “

The tool shows any structured data sail.

Googles Rich results test tool Helps you test if Google’s crawlers can detect and understand your schedule marking.

It also shows you what the selection can look like on search result pages.

Open the tool and click “Code. “

Insert your review schedule. Select a device type. Then click “Test code. “

The tool then highlights the valid and invalid structured data elements.

Click “Pre -view of results“To view your schedule marking on Google Serps:

5. Target the action of review form

Measure the impact of your review form by tracking how many of your pages appear in search results such as review excerpts and how these review excerpts work.

Semrush’s organic research tool makes this easy.

Open the tool and search for your domain.

Then roll down to “Serp features.” Click “Reviews“Under“ Link to domain. “

This will lead you to a dashboard with keywords to which your site shows review excerpts.

Track the number of key words. If it does not grow when you add review form to multiple pages, check if you have:

• Implemented your review scheme correctly
• Adopted SEO best practice to help your pages rank higher

Then use Google Search Console (GSC) to track the performance on your pages with review schedule and other rich results.

Connect your site to GSC if you haven’t already done so. And click “Review excerpt“Under the” Improvements “drop -down menu.

The “Review Snudets” report shows the number of valid and invalid review -structured data elements that Google has found on your site. And the number of transmitted review draft impressions.

For a more detailed look at the performance of pages with review form, click “Search results“Under“ Performance. “

Add a search look -filter by clicking “+ Add Filter“The button at the top, followed by”Search for appearance. “

A box appears where you can select the rich excerpts to filter results. If you have pages showing review excerpts, click “Review excerpt“Option that appears here, and then click”Apply. “

You will see a diagram of clicks and impressions for all queries – also known as keywords – that led to users watching your notification breeding on the SERPs.

Then you have to navigate to “Pages“Report to see the pages with review excerpts, plus each page’s click and impression.

Review Schedule Best Practice

• Make reviews and Ratings clear on the page for users
• Make sure reviews are about a single item not a category of items
• Give Total Ratings when you show more reviews
• Use the correct custody type in the “ItemReviewed” property (if the review form is not embedded) or the most important schedule marking of the item (if the review form is embedded)
• Do not make total reviews and ratings from other sites

Monitor your schedule marking implementation in scale

Schedule requirements can be changed to monitor your implementation regularly.

Tools such as Semrush’s Website Auditing can control your entire schema web site.

After running the tool, you get a report showing valid and invalid structured data elements.

Plan regular technical SEO revisions to quickly detect new problems.