google advanced search

How to use Google Advanced Search for Better Research

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Google Advanced Search allows you to create more accurate search queries than a traditional search to help you look into topics more effectively.

Authors and academics use it for advanced subject exploration. And marketers often trust it for the competitor’s site analysis.

Assume e.g. That you are investigating HR software and only want to look at sources from the United Kingdom.

Here’s the difference between a standard search after “HR software” And an advanced search focusing on the United Kingdom and places with .uk-top-level domain (TLD).

You can also perform advanced searches in the regular Google search field using search operators that we will cover later.

In both cases, Advanced Google searches can help you find pages that are more relevant to your research goals.

To use the advanced Google search engine, navigate to Google.com/advanced_search in your web browser.

Complete the section “Find pages with …” To refine your search for specific expressions or undertopics. Or filter words or phrases for which you do not want to see results.

Options to find pages with certain criteria on Google's advanced search page.

Then roll down to the section “Then narrow your results with …” To select additional filters from the drop -down menus.

You can narrow results of:

  • Language
  • Area
  • Last update
  • Site or domain (can also be used to specify a top -level domain)
  • Terms appear
  • File type
  • Use Rights

Click “Advanced search“When you’re done.

Options to further narrow results by language, region, etc. on Google's advanced search page.

How to use Advanced Google Sewing Operators

Advanced search operators (ASOS) are special characters and symbols that you can add to the default Google Search line to get more accurate results.

For example, a search query may include three operators: quotation marks, “or” and minus -signed.

Google search that uses a number of search operators.

These operators ask Google to look for pages containing accurate matches of the sentences “HR Software” or “HR platform” – But not pages that mention recruitment.

Here are some reasons why you might want to use search operators:

To find specific information

The following search operators can help you find specific information:

  • Quotation marks (“”) narrow your search to the exact matches of a word or phrase
    • Example: “Romantic Literature”
  • Minus Tegnen (-) omits search results that include the word after the minus sign
    • Example: “Romantic Literature -Russia”
  • The star
    • serves as a placeholder for other words, variations or spellings
  • Example: “Romantic Literature of *” The word and (and)
    • Limits the search results to pages that contain all the stated terms
  • Example: “Romance and Europe” The word or (or)
    • allows you to search for stated terms

Example: “Romance or literature”

Suppose you are an academic who examines American folk culture and prefers visual art. A basic

American people.

To exclude music -related pages, add minus the character operator. Like this: "Search results for the query" American people "It doesn't mention"

music.

To explore sources

  • Other search operators help you search for specific sites or source types: “source:”
    • identifies search results from specific news sources
  • Example: “Source: Nytimes.com”“Site:
    • “Is useful for subject searches on specific sites
  • Example: “Site: Smithsonian.com”“File Type:
    • “Make it possible to search for specific file types

Example: “Filetype: PDF”

Write these operators before or according to your research topic in Standard Google Search Bar.

For example, you can use “Site:” To seek folkartmuseum.org for mention of “Portraits”.

The search engine results (SERPs) show only relevant results from folkartmuseum.org. "A search for the expression" Portraits "specifically on the domain"

Folkartmuseum.org.

To analyze competitor sites

  • Marketing people can use search operators to investigate competitor sites:“place: ”
    • Makes it possible to see all the indexed pages on a competitor’s site
  • Example: “Site: Bamboohr.com”“[domain] place:subject
    • “Helping to find pages covering a particular topic on a competitor’s site
  • Example: “Recruitment Website: Bamboohr.com”“Inurl
    • : “Allows you to find sites using specific keywords in their URLs
  • Example: “Inurl: Recruitment”“Allinurl:
    • “Make it possible to find sites using a combination of specific expressions in their URLs

Example: “Allinurl: Best HR Software B2B”[competitor site] [topic]To see how deeply a competitor covers a topic, you can try a “site:

“Search. Like “Site: Norton.com Phishing”: "A search for the expression" phishing "specifically on the domain"

Norton.com.

Or gearing an SEO tool such as Semrush’s domain overview for easy competitor’s website analysis.Enter a domain -url, select a location, and click “Search

.

Enter a domain to run a search with Semrush’s domain overview tool.

  • The tool shows:
  • Which pages on the domain are indexed
  • Which items cover the domain
  • Which organic and paid key words they rank for
The estimated amount paid and organic traffic they get "The" Overview

To find options for backlink

  • Certain search operators help Marketers find sites for link building:“Intitle:
    • “Make it possible to find pages with a particular word in the title
  • Example: “Intitle: HR tools”“Inurl:
    • “Allows you to search for“ Write for us ”pages on sites that are related to your subject
  • Example: “Human Resources Inurl: Writ-for-US”“Allintext:
    • “To find references to your brand on other sites
  • Example: “Allintext: Renew HR” (use the minus operator to exclude your own site) “Allintitle:”

Let you find pages with all specified words in the title

To find pages that mention the words

in the title.

Or use the link building tool to detect relevant sites for link building. Create a project for your domain.Then click “Go to leads

Report in Semrush’s Link Building Tool provides a high level of prospects.You will see a list of sites that link to competitors but not to your site. If you find a great view, click “To go

“To add it to your outreach list. "Link Building Tool's" Views "The tab allows you to send prospects to" In progress

Tab to contact.When you are ready to reach out, go to “In progress“Loss, find the site, and click”Contact

Tips to get better results with Google -Search

  • If an advanced search in Google does not return what you are looking for, try these techniques to refine your results:Retirement Keywords
  • try variations or search -related keywords Use keyword modifiers
  • To make your query more specific Check related searches
  • to see how others are investigating the subject Look at Google Serp Features
  • Like people also ask (on) -boxes and ai -listings for quick answers Cross reference information

By checking more results on the search engines

Get more insight into research

When you know how to search Google with advanced settings, consider analyzing keywords early in your research to improve efficiency and accuracy.

Use the magical tool of the keyword to find variations and modifiers that can help narrow your queries. You can also pair these keywords with advanced search operators.

Once you have searched in your item, click the modifiers in the left sidebar to view keyword variations. "Using" best "Modifier in Semrush's Keywords magic tool to refine keyword ideas related to"

HR Software.

Then add relevant keywords to a rapid reference list throughout your research.

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