Juggling of multiple platforms, changing trends and fierce competition often leaves advertisers guessing what tactics really deliver.
But what if you could find out what already drives results for others?
Adclarity – Advertising Intelligence takes the mystery out of digital advertising by revealing your rivals’ strategies across the web and social media. It can help you minimize sample and errors, cut unnecessary expenses and develop more effective campaigns from the start.
Ready to get started? Here are seven ways Adclarity can help raise your advertisement in 2025.
1. You know your competitors’ ad costs (no more guess!)
Need to make smarter decisions about your channel budget distribution?
Understanding how your competitors ration their budgets can provide insight into the industry trends and strategies. This knowledge can help you optimize your own expenses by identifying successful channels and avoiding areas of less influence.
To analyze the hotel brand Marriott, enter their URL in the search box, select the parameters (channel, duration, country) and click “Compare. “You will immediately see their expenses across display, video and social channels.
Adclarity shows that Marriott invested an estimated $ 70 million annually across digital display channels – but the real insight is in how they distribute this budget.
Their data shows a clear emphasis on social media (83% of consumption), which generates 9.6b impressions. They complement this with video (6%) and show advertising (11%).
The platform also breaks down the cost of buying a method and reveals that Marriott commits 94% to programmatic channels. You can use these insights to benchmark your expenses and spot options in under -utilized channels.
Note: Want to see your competitor’s paid search expenses? Use the advertising tool set to estimate the cost of Google PPC ads.
2. Benchmark your part of the voice against competitors
Have you ever wondered how your brand visibility stacks up against competitors? Adclarity’s comparison feature reveals exactly where you are facing up to 10 competitors at once.
To get started, click on ”Compare“In the headline menu.
Enter the URLs requested and click “Compare“Again.
For example, you can compare Marriott to Hilton and Hyatt to understand the lodging market.
While Marriott and Hilton each invest about $ 70 million. In digital ads, their strategies differ significantly. Marriott chooses for wider range and spreads their budget over 6.52K publishers to generate 11.65b impressions.
Hilton takes a more concentrated approach with 4.19K publishers, resulting in 8.39b impressions.
Meanwhile, Hyatt’s modest $ 1.13 million suggests. Consumption a completely different market positioning strategy.
If you wanted to be the proportion of voting leader in your market, this is a way of estimating how much it would cost.
Monitoring these measurements allows you to identify potential areas for adjusting your own strategy, whether it involves increasing your budget, diversifying your publishers, or innovating your creative approach.
3. Identify your market’s most viewed ads
Have you noticed that a particular competitor’s ad consistently dominates your market?
The most frequently shown ads in your market tell an important story about your competitors’ strategy and your audience experience. When an ad maintains a high impression volume over time, it typically means one of two things:
- If a competitor continues to run the same ad for months while maintaining a high consumption, it probably delivers a strong return on investments. These are the campaigns worth studying – they have proven their efficiency through sustained investments.
- But when competitors strongly recycle ads, they risk the audience burnout.
Either the scenario provides an opportunity – whether it is to learn from what works or discover holes for something new.
You can use Adclarity to review these ads with great effect in Top ads Widget. Use filters to focus on specific channels (display, video, social).
For example, to look at the most viewed ads in Top ads For a group of hotels (Marriott, Hyatt, Hilton, Ritz Carlton and Choice Hotels) reveal that Choice Hotels was running a video ad in March 2024 that got most impressions (439.7 million).
To discover more details, including the ad type, cost per Mil (CPM), the publishers and the duration of the campaign, click on the ad.
From there you can access the full campaign report or go directly to the destination page for deeper insight.
4. Never run out of creative inspiration
Successful ad campaigns often start with convincing creative. Adclarity gives access to a large depot of ads – exciting 650,000 publishers in your market – analyzing Messaging tactics, visual trends and overall strategies that run results.
You can navigate creative insight in a few ways:
- Top ads -widget: Filter by channel type and publisher to spot trends in messaging and visuals
- Section of top campaigns: Click on any campaign to see how individual ads support a wider strategy
For example, the Marriott has 35,696 ads for review. You can use filters to explore ads across different dimensions (channel type, publisher, etc.).
If you would like to review top ads for a specific leading campaign, navigate to the main page Top campaigns Section and click on the desired campaign.
Roll down to Top ads Section to review leading ads from this specific campaign.
You can also export ads of interest in deeper analysis or team discussion. This can help you track creative approaches, identify new trends and spot opportunities where your campaigns can stand out.
5. Decode your market’s most effective campaigns
Why start from scratch when you can learn from proven success? Adclarity gives you one behind the scenes looking at your competitors’ most effective strategies.
By finding out which campaigns they run frequently – and where – they effectively show you what works best in your shared market.
Take, for example, Marriott’s top campaigns. Their data reveals how they distribute their budget, as AD channels they prioritize and what messages resonate.
From the campaign meters you can see that their Marriott Bonvoy -Loyality program campaigns are prevalent, generating billions of impressions across display, social and video channels. Their strategic American Express Partnership also suggests how smart collaborations can reinforce range.
By clicking on the desired top priesting campaign, you can review the reports behind them, such as estimated expenses, advertising distributions, ad-purchase methods and trends.
You can even see the ads yourself so you can study designs, messages and calls for action in detail.
6. Spot seasonal trends in your niche
Each market has its rhythm – times when advertising budgets rise and times when they retreat. These patterns are not random; They reflect consumer behavior and industry-specific opportunities that you can exploit for your own campaigns.
The Advertising expenses trends Widget helps you discover these patterns.
You can see expenditure data over different time frames using the dropdown menu in the upper right and then select the measurements you would like to review (Impressions, Speed, Publishers).
Keep the cursor over any point on the trend lines to see detailed measurements for the period including channel, impression and consumption.
Looking at some major hotel brands together (Marriott, Hilton, Hyatt, Ritz Carlton and Choice Hotels) reveal how this sector is approaching seasonal advertising.
Looking at large hotel brands reveals interesting consumption patterns across channels:
Social media maintains the highest consistent presence ($ 100.9 million in total) with stable investment all year round. This suggests that hotels consider social as their foundation for the year -round customer engagement.
Video advertisement tells another story. While it represents $ 51.5 million. Consumption, it shows two spikes. Note the smaller top in March and the significant increase in December-January. These could adapt with high booking windows for winter excursions and planning of Spring Break.
Display advertising, although smaller at $ 6.3 million, spikes show in March and June, possibly targeting last minute holiday planners.
Knowing your competitors’ consumption patterns helps you time your own campaigns with care. You may choose to compete directly in high seasons when the customer intention is highest or target shoulder seasons when advertising costs may be lower, but consumers’ interest remains strong.
7. Identify global market opportunities
Do you want to reduce the risk involved in expanding internationally?
By examining where your competitors are awarding their ad budgets, you can learn from the markets they have already tested. With Adclarity’s coverage in 51 countries, it’s easy to see which regions your competitors find most profitable – and which strategies they use to succeed.
To analyze competitor activity across regions, use the land selector in the headline menu.
In the picture below we can see in Advertising expenses for expenses That Marriott’s UK data reveals focused investments: $ 9.1 million. On social media (65.71%of consumption), $ 3.4 million. On the display (24.79%) and $ 1.3 million. On video (9.49%).
Compare this to their French market method: $ 3.6 million. On social media (98.69% of consumption) with minimal investments in display ($ 36.9K) and video ($ 10.7K).
This difference in both overall consumption and channel mix suggests that Marriott sees a stronger immediate potential in the UK market.
Insights like these help you fine -tune your own market input plan, ensuring that your campaign costs are in line with channels that give the highest influence.
Note: With a team subscription you get access to 12 months historic data. This can help you track market items, validate expansion strategies and spot new opportunities before they become overcrowded.
Level up your ad games with Adclarity – Advertising Intelligence
Adclarity takes the guesswork out of competitive advertising information and earns it in a way that actually makes sense.
Whether you optimize consumption, create better creative or explore new markets, Adclarity provides the action insights you need to succeed – without the hassle of endless test and mistake.