LinkedIn is full of narcissists and I have the data to prove them.
Marketing
What you are doing wrong in your marketing -e emails [according to an email expert]
One of the hardest parts of our three-light format is to decide what is not to be included, and a lot Really useful Advice is to collect dust in my Google drive.
How I applied the 95-5 Rule of Building Gong’s Fire from Bottom Up
When I entered my role as head of content in gong, I did not come with a decade of marketing experience. I came with a sales background and a whole lot of time to chase wires. This experience turned out to be my unreasonable advantage.
Creating a B2B -Buy Travel -Cort in 8 Steps
When I started working with B2B companies, I quickly realized that understanding how your customers make buying decisions is as important as knowing your product from the inside out. This is where a B2B buyer trip -card becomes an invaluable asset.
Why write with Clarity Matters in Marketing (+ 9 Ways to Simplify Your Message)
Writing with clarity means making your content easy to read and understand. If your audience can’t understand what you are trying to say, what is the poenget? Hi, I’m Alana, your friendly neighborhood blog editor. I spent most of my early marketing career in the public health field. We focused on a main writing principle: … Read more
The best video marketing channels to grow your brand this year
Video is no longer a nice to have. It is now an absolute must and should be at the forefront of any marketing strategy. With almost half of Gen Z and Millennials looking at short form to discover new products, video is important to increase visibility and get fire recognition.
10 Examples of Holiday Marketing Campaign + Marketing Tips
I know I’m in the minority, but the second September hits, I want to break out the Christmas tree, play “Jingle Bells” and cover everything in baubles and glitter. But one of the more accepted signs that the festive season is officially upon us is when holiday marketing campaigns start jinging, calling and ho-hoing into … Read more
The Growth Hack-era ends according to Digiday’s former editor-in-chief
Let’s take for a moment to commission, marketers.
We asked customers how they liked to communicate with brands [HubSpot blog survey]
Customer communication preferences vary widely in today’s digital landscape. Some might go to a company’s destination page, start a conversation with a chatbot or even pick up the phone to learn more about a service or product.
How HubSpots Social Team grew their LinkedIn -Presence Room by 84% in six months, according to Hubspot’s director of Social
Welcome to Hubspot’s Expert edge seriesWhere we interview top execs on larger brands to explore their perspectives on the latest trends, challenges and opportunities to shape the industry. Over the past few months, you may have noticed a shift in Hubspot’s social strategy. The more traditional B2B positions have given way to a presence on … Read more