How HubSpots Social Team grew their LinkedIn -Presence Room by 84% in six months, according to Hubspot’s director of Social

a marketer growing her linkedin presence

Welcome to Hubspot’s Expert edge seriesWhere we interview top execs on larger brands to explore their perspectives on the latest trends, challenges and opportunities to shape the industry. Over the past few months, you may have noticed a shift in Hubspot’s social strategy. The more traditional B2B positions have given way to a presence on … Read more

Why i love them (+ fire examples)

marketers building personalized experiences

Personal experiences are becoming increasingly important to customers – and marketers listen. Just look at Imañya James, a product and marketing specialist for the widely considered skin care brand Topicals. She has appeared in many of the brand’s campaigns herself and demonstrated first hand, how products work, share recommendations, progression photos and usage tips. I … Read more