Marketing

It should come as no surprise to American marketers that video with short form was the top content format in 2024. As video content overtakes text-heavy content formats-what is either in the form of live streams, YouTube videos or Instagram-stories-shell marketers include a plan to use i-stream video ads in their strategies. I’m sure you … Read more

As a marketing employee, I am no stranger to ad -leaders like Google Ads and Meta Ads. However, I was interested in learning that there is a third option for advertising purchases: Demand page platforms (DSP). What is a DSP, you ask? These tools are essentially an automated way to buy and manage your online … Read more

When I read a blog post or a long web page, one of my favorite things is to do to jump into a specific section that I will read first. This is made possible thanks to anchor connections. Wanna see what I mean? Scroll to the table of contents below. Each of the items in … Read more

As a marketing consultant, I work in client accounts and ensure that their marketing works (ie making money for the company). To measure marketing success, I especially like two benchmarks: Cost per. Lechmark (CPL) and Customer’s acquisition costs Benchmark (CAC). These benchmarks are useful for All in business to know, but especially important for sales … Read more