Here is a tip about the identity of today’s master of marketing: When I asked what his pie-in-the-cloud marketing dream was, he sighed like Akab hunting the white whale.
Marketing
2025 CPL and CAC Benchmarks [HubSpot Research]
As a marketing consultant, I work in client accounts and ensure that their marketing works (ie making money for the company). To measure marketing success, I especially like two benchmarks: Cost per. Lechmark (CPL) and Customer’s acquisition costs Benchmark (CAC). These benchmarks are useful for All in business to know, but especially important for sales … Read more
Tiktok -Strategy for brands: Expert tips
Tiktok turns out to be a great marketing tongue weight as several brands utilize the app to find and delight their audience. If you are a fire trying to find your foot on Tiktok, you’ve come to the real blogger.
Consultant behind Meow Wolf, Blue Man Group shares lessons about joy, games and branded experiences
Pop quiz! What do Meow Wolf, Blue Man Group, Cirque du Soleil, Disney Imagineering and Ringling Bros. have in common? They have all sought out today’s guest as a consultant.
Why do I lose followers on Instagram? What the data says + how to solve them
The dreaded question of marketing people on social media everywhere: “Why do I lose followers on Instagram?” I spent years in the trenches as a social media editor for media marks and know the daily wear it takes to keep up with the latest media trends, platform updates and more. Inevitably, a situation arises where … Read more
Which llm are you going to use for your business? [Pros and Cons]
![Which llm are you going to use for your business? [Pros and Cons]](https://akcage.com/wp-content/uploads/2025/02/1739905174_Which-llm-are-you-going-to-use-for-your-business.png)
Choosing the right large language model can feel overwhelming with so many options out there, especially if you don’t exactly live and pull AI
How to make a promotional video (budget -friendly tip)
As a marketing and video enthusiast, I can say with certainty that a promotional video is crucial to promoting your brand. In fact, 73% of respondents say video marketing is effective in helping them achieve their company’s overall business goals.
How two McDonald’s Marketers win Gen Z
90% of the US population has eaten at a McDonald’s in the past year.
Don’t be connected to Performance Marketing Drug
Every time an interviewer makes me ask my boss, “Can we say that in a newsletter?” You know it’s going to be a good day.
How much does a super bowl -ad [& Does It Get ROI]? A data -supported deep dive
![How much does a super bowl -ad [& Does It Get ROI]? A data -supported deep dive](https://akcage.com/wp-content/uploads/2025/02/1738515202_How-much-does-a-super-bowl-ad-Does-It.webp.webp)
Whether you’re a Diehard Super Bowl fan or like me prefer to see excellent owls, you have to admit: Super Bowl advertising is pretty big.