Marketing

SAN JOSE, California — October 14, 2024 — Adobe (Nasdaq:ADBE) today announced the general availability of Adobe GenStudio for Performance Marketing, a new generative AI-first application that enables brands and agencies to accelerate the delivery of global advertising and marketing campaigns. The new offering addresses one of the biggest challenges facing businesses today, where the … Read more

Whether it’s refining your business model, mastering new technologies, or discovering strategies to capitalize on the next market surge, Inman Connect New York will prepare you to take bold steps forward. The next chapter is about to begin. Be a part of it. Join us and thousands of real estate agents 22-24. January 2025. The … Read more

Officials from the Department of Justice (DOJ) and the Naval Criminal Investigative Service (NCIS) have held multiple conversations with advertising executives about several brand safety scandals spurred by reports from ad-tech consulting firm Adalytics, Marketing Brew has learned. In the talks, officials have questioned reports alleging that YouTube inadvertently collected data about children, that Google … Read more

In a big move for digital advertisers, Reddit has just introduced a new keyword targeting feature that is changing the game for how marketers reach their target audiences. This addition brings new potential for PPC marketers looking to tap into Reddit’s highly engaged user base. With millions of communities and conversations happening every day, Reddit … Read more

The latest Ask A PPC question is based on ad strength and creativity. It comes from Isha in Delhi who asks: “Should expanded text ads be paused or kept running since we can’t edit?” The short answer is the age-old, “It depends.” However, recent data indicates that moving away from expanded text ads may be … Read more

Businesses will soon need a Google Business Profile (GBP) to continue running Local Service Ads (LSAs) and displaying customer reviews. This change tightens the integration of LSAs and GBPs, with Google positioning the business profile as the “source of truth” for ads. Why we care. LSAs are a key tool for businesses looking to capture … Read more