The cost of rising above the noise to reach consumers has become astronomical. getty The cost of marketing to consumers has become astronomical. It prevents many businesses from ever reaching profitability or growing to their highest potential. Most days at least one person asks me how to lower customer acquisition costs. The issue is so … Read more
Courtesy of Creme Of Nature Keke Palmer’s new role as Chief Brand Officer for Nature’s cream is a natural progression for her as she is known for her authenticity and love of storytelling. In this position, Palmer is excited to tell stories in a different way – through the lens of marketing and community engagement. … Read more
Artificial intelligence is increasingly making its presence felt in several areas of our lives, certainly since the launch of ChatGPT. Depending on your view, it’s the big bad bogeyman taking jobs and causing widespread copyright infringement, or a gift with the potential to catapult humanity into a new age of enlightenment. What many have achieved … Read more
Source: Shutterstock Mastercard has completely overhauled its B2B marketing function over the past seven years, freeing it from its previous role as a sales service provider to a team seen as critical to growth. On joining Mastercard as its 2017 Vice President of B2B Marketing Lisa Maxwell said The B2B marketing function was still “in … Read more
Yes, Microsoft is currently hiring remote workers, including web marketing roles. One of the positions they offer is for a Senior Product Marketing Manager who is open to working remotely. With a full-time workforce of 228,000 people worldwideMicrosoft is always looking for more skilled experts. This time they actually need web marketing specialists. This role … Read more
Gucci’s chief brand officer Alessio Vannetti has left the brand, BoF has learned. The exit is the latest in a series of communications and marketing departures as the company revises its strategy and aesthetics. Vannetti previously served as global communications director at Gucci from 2015 to 2019 before leaving to become chief brand officer at … Read more
Retail news that keeps industry professionals informed Retail Brew delivers the latest retail industry news and insights around marketing, DTC and e-commerce to keep executives and decision makers up to date. It turns out that retail media doesn’t mean success for everyone. Microsoft is reportedly shutting down its retail media platform, PromoteIQ, due to low … Read more
SAN JOSE, California — October 14, 2024 — Adobe (Nasdaq:ADBE) today announced the general availability of Adobe GenStudio for Performance Marketing, a new generative AI-first application that enables brands and agencies to accelerate the delivery of global advertising and marketing campaigns. The new offering addresses one of the biggest challenges facing businesses today, where the … Read more
Whether it’s refining your business model, mastering new technologies, or discovering strategies to capitalize on the next market surge, Inman Connect New York will prepare you to take bold steps forward. The next chapter is about to begin. Be a part of it. Join us and thousands of real estate agents 22-24. January 2025. The … Read more
Officials from the Department of Justice (DOJ) and the Naval Criminal Investigative Service (NCIS) have held multiple conversations with advertising executives about several brand safety scandals spurred by reports from ad-tech consulting firm Adalytics, Marketing Brew has learned. In the talks, officials have questioned reports alleging that YouTube inadvertently collected data about children, that Google … Read more