![How much does a super bowl -ad [& Does It Get ROI]? A data -supported deep dive](https://akcage.com/wp-content/uploads/2025/02/1738515202_How-much-does-a-super-bowl-ad-Does-It.webp.webp)
Whether you’re a Diehard Super Bowl fan or like me prefer to see excellent owls, you have to admit: Super Bowl advertising is pretty big.
Marketing
Fed move or expensive mistake?
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How silent videos are winning social media [+ 2025 Data]
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You just created the perfect video. The music hits all the right moments, your voiceover is crisp, and that trending soundbite? The chef’s kiss. But here’s the plot twist – most of your audience will never hear any of it.
Marketing
Understanding Marketing: Strategies, Benefits & Practical Tips Marketing is the lifeblood of any business, large or small. It encompasses a wide array of strategies aimed at promoting products or services to potential customers. As the digital world continues to evolve, the importance of mastering effective marketing techniques has never been greater. In this comprehensive guide, … Read more
Entertainers who have perfected the art of marketing
Social media has become a large marketplace. From the streets of Twitter to the roads of Facebook and the highways of Instagram, it has become a critical platform through which many sell their products and services to the world. To be heard above the noise, an entertainer must be incredibly creative and innovative in selling … Read more
Qualcomm CMO sheds light on regional co-marketing gains with Samsung
Samsung and Qualcomm both attach great importance to their long-standing partnership, as evidenced by the fact that the head of Samsung’s mobile division, TM Roh, personally appeared on stage during the ongoing Snapdragon Summit 2024, where Qualcomm unveiled the Snapdragon 8 Elite. “We love Samsung,” Qualcomm CEO Cristiano Amon said as he welcomed Roh to … Read more
How some brands are lowering customer acquisition costs
The cost of rising above the noise to reach consumers has become astronomical. getty The cost of marketing to consumers has become astronomical. It prevents many businesses from ever reaching profitability or growing to their highest potential. Most days at least one person asks me how to lower customer acquisition costs. The issue is so … Read more
Keke Palmer is Creme Of Nature’s new Chief Brand Officer – Essence
Courtesy of Creme Of Nature Keke Palmer’s new role as Chief Brand Officer for Nature’s cream is a natural progression for her as she is known for her authenticity and love of storytelling. In this position, Palmer is excited to tell stories in a different way – through the lens of marketing and community engagement. … Read more
AI marketing is a disadvantage – especially when it comes to CPUs
Artificial intelligence is increasingly making its presence felt in several areas of our lives, certainly since the launch of ChatGPT. Depending on your view, it’s the big bad bogeyman taking jobs and causing widespread copyright infringement, or a gift with the potential to catapult humanity into a new age of enlightenment. What many have achieved … Read more
How Mastercard’s B2B Marketing Manager Changed the Sales View of Marketing
Source: Shutterstock Mastercard has completely overhauled its B2B marketing function over the past seven years, freeing it from its previous role as a sales service provider to a team seen as critical to growth. On joining Mastercard as its 2017 Vice President of B2B Marketing Lisa Maxwell said The B2B marketing function was still “in … Read more