In a big move for digital advertisers, Reddit has just introduced a new keyword targeting feature that is changing the game for how marketers reach their target audiences. This addition brings new potential for PPC marketers looking to tap into Reddit’s highly engaged user base. With millions of communities and conversations happening every day, Reddit … Read more
The latest Ask A PPC question is based on ad strength and creativity. It comes from Isha in Delhi who asks: “Should expanded text ads be paused or kept running since we can’t edit?” The short answer is the age-old, “It depends.” However, recent data indicates that moving away from expanded text ads may be … Read more
Businesses will soon need a Google Business Profile (GBP) to continue running Local Service Ads (LSAs) and displaying customer reviews. This change tightens the integration of LSAs and GBPs, with Google positioning the business profile as the “source of truth” for ads. Why we care. LSAs are a key tool for businesses looking to capture … Read more
News publishers are getting serious about bypassing the obtuse fire safety tools that have demonetized them for years. And they’re doing it by building private marketplaces with trusted news sites that, in theory, shouldn’t be a fire safety concern. On Wednesday, publishing consulting firm Prohaska Consulting debuted ProNews Collective, a private marketplace (PMP) of premium … Read more