Yes, Microsoft is currently hiring remote workers, including web marketing roles. One of the positions they offer is for a Senior Product Marketing Manager who is open to working remotely. With a full-time workforce of 228,000 people worldwideMicrosoft is always looking for more skilled experts. This time they actually need web marketing specialists. This role … Read more
Gucci’s chief brand officer Alessio Vannetti has left the brand, BoF has learned. The exit is the latest in a series of communications and marketing departures as the company revises its strategy and aesthetics. Vannetti previously served as global communications director at Gucci from 2015 to 2019 before leaving to become chief brand officer at … Read more
Retail news that keeps industry professionals informed Retail Brew delivers the latest retail industry news and insights around marketing, DTC and e-commerce to keep executives and decision makers up to date. It turns out that retail media doesn’t mean success for everyone. Microsoft is reportedly shutting down its retail media platform, PromoteIQ, due to low … Read more
SAN JOSE, California — October 14, 2024 — Adobe (Nasdaq:ADBE) today announced the general availability of Adobe GenStudio for Performance Marketing, a new generative AI-first application that enables brands and agencies to accelerate the delivery of global advertising and marketing campaigns. The new offering addresses one of the biggest challenges facing businesses today, where the … Read more
Whether it’s refining your business model, mastering new technologies, or discovering strategies to capitalize on the next market surge, Inman Connect New York will prepare you to take bold steps forward. The next chapter is about to begin. Be a part of it. Join us and thousands of real estate agents 22-24. January 2025. The … Read more
Officials from the Department of Justice (DOJ) and the Naval Criminal Investigative Service (NCIS) have held multiple conversations with advertising executives about several brand safety scandals spurred by reports from ad-tech consulting firm Adalytics, Marketing Brew has learned. In the talks, officials have questioned reports alleging that YouTube inadvertently collected data about children, that Google … Read more
In a big move for digital advertisers, Reddit has just introduced a new keyword targeting feature that is changing the game for how marketers reach their target audiences. This addition brings new potential for PPC marketers looking to tap into Reddit’s highly engaged user base. With millions of communities and conversations happening every day, Reddit … Read more
The latest Ask A PPC question is based on ad strength and creativity. It comes from Isha in Delhi who asks: “Should expanded text ads be paused or kept running since we can’t edit?” The short answer is the age-old, “It depends.” However, recent data indicates that moving away from expanded text ads may be … Read more
Businesses will soon need a Google Business Profile (GBP) to continue running Local Service Ads (LSAs) and displaying customer reviews. This change tightens the integration of LSAs and GBPs, with Google positioning the business profile as the “source of truth” for ads. Why we care. LSAs are a key tool for businesses looking to capture … Read more
News publishers are getting serious about bypassing the obtuse fire safety tools that have demonetized them for years. And they’re doing it by building private marketplaces with trusted news sites that, in theory, shouldn’t be a fire safety concern. On Wednesday, publishing consulting firm Prohaska Consulting debuted ProNews Collective, a private marketplace (PMP) of premium … Read more