What is the App Store optimization? The App Store Optimization (ASO) is the process of improving a mobile app listing page to increase its visibility in app stores such as the Apple App Store and Google Play. For example, if you have a meditation and mindfulness app, ASO can help it appear when someone searches … Read more
What is a marketing strategy? A marketing strategy is a company’s long -term plan to market its products or services and acquire customers. It includes the company’s value proposition, target group, messaging, positioning and chosen marketing channels. It differs from a marketing plan that is more focused on the actual tactics used to drive new … Read more
Asking for Google reviews is a simple but powerful way to gather feedback from customers that can help establish your company’s online reputation. More specifically, Google Reviews helps: Improve credibility with potential customers Build trust in existing customers Give feedback you can use to improve your products and/or services Improve local SEO locations How to … Read more
AI not only changes how brands communicate – it redefines what brands are. When 73% of marketing teams use generative AI, brand identity becomes a negotiation between human intention and machine interpretation. AI is one Active agent -forming consumer view. Marks are not built – they are inferred Brands face a critical challenge: Maintaining control … Read more
A Sitemap is a file that shows your web pages to help search engines discover, index and rank your important content. Below are the nine best sitemap generators to create one for your site. Best Sitemap -Generators (Free, Freemium, Paid) Here is an overview of our list of the best Sitemap Generator Tools: Tool Best … Read more
Juggling of multiple platforms, changing trends and fierce competition often leaves advertisers guessing what tactics really deliver. But what if you could find out what already drives results for others? Adclarity – Advertising Intelligence takes the mystery out of digital advertising by revealing your rivals’ strategies across the web and social media. It can help … Read more
What is Google Advanced Search? Google Advanced Search allows you to create more accurate search queries than a traditional search to help you look into topics more effectively. Authors and academics use it for advanced subject exploration. And marketers often trust it for the competitor’s site analysis. Assume e.g. That you are investigating HR software … Read more
What is the difference between 301 and 302 redirections? 301 and 302 redirects are http status codes that send users from one URL to another – the difference is that 301 signals for search engines and browsers as the move is permanentWhile a 302 signals the move is temporary. Here is a quick comparison of … Read more
What is the review schedule -marking? Review Schedule is a type of structured data fieldup that helps search engines to interpret and display review information – such as star classifications, reviewer information and review reviews – in search results. Below is an example of review form: And here’s how Google can display your review data … Read more
What is information gain in SEO? Information gain in SEO is a metric that Google can use to evaluate the uniqueness of your content compared to similar content that the user has already seen. If your content has original and useful elements, the theory is that it can rank higher in secondary search results (results … Read more