What is a 400 error? A 400 bad request error is when a browser sends a request to a web server and the server cannot understand or process it properly. It is a type of http -svartatus code. And codes starting with 4xx usually indicate an error on the client page – which means the … Read more
Increasing your organic traffic doesn’t have to take forever. A good way to get visitors to your site is by targeting key words with low competition. Let’s go over what these are. And go through how to find these valuable keywords using Semrush’s tools. What is keywords with low competition? Keywords with low competition are … Read more
Can you use AI Chatbots for keyword surveys? Yes, you can use AI chatbots for keyword surveys. But it is important to understand the strengths and weaknesses of technology before getting started. In general, AI -Chatbots are good at identifying ordinary expressions found in written content because they learn from large datasets. Chatbots are also … Read more
What is Google Search Console Links Report? The Google Search Console (GSC) Links report gives you information about your site’s backlinks – IE, links from external websites pointing to your – and internal links – links to your site pointing to other pages of your site. Search engines generally see backlinks as voices of trust. … Read more
What is a Google Analytics -Dashboard? A Google Analytics -Dashboard is a customized report used to monitor all the most important measurements to a site. Google Analytics 4 (GA4) does not have a built -in “Dashboards” feature from Universal Analytics (GA4S predecessor), but you can still create a similar setup in GA4. Here is an … Read more
With forecasts to be the primary search tool for 90% of US citizens by 2027, it is clear that AI Discovery to decision is already central to how users have access to information. These platforms are no longer just conversations. They form perceptions, affect the behavior and determination of visibility. But even though AI-driven search … Read more
What is the App Store optimization? The App Store Optimization (ASO) is the process of improving a mobile app listing page to increase its visibility in app stores such as the Apple App Store and Google Play. For example, if you have a meditation and mindfulness app, ASO can help it appear when someone searches … Read more
What is a marketing strategy? A marketing strategy is a company’s long -term plan to market its products or services and acquire customers. It includes the company’s value proposition, target group, messaging, positioning and chosen marketing channels. It differs from a marketing plan that is more focused on the actual tactics used to drive new … Read more
Asking for Google reviews is a simple but powerful way to gather feedback from customers that can help establish your company’s online reputation. More specifically, Google Reviews helps: Improve credibility with potential customers Build trust in existing customers Give feedback you can use to improve your products and/or services Improve local SEO locations How to … Read more
AI not only changes how brands communicate – it redefines what brands are. When 73% of marketing teams use generative AI, brand identity becomes a negotiation between human intention and machine interpretation. AI is one Active agent -forming consumer view. Marks are not built – they are inferred Brands face a critical challenge: Maintaining control … Read more