A Sitemap is a file that shows your web pages to help search engines discover, index and rank your important content. Below are the nine best sitemap generators to create one for your site. Best Sitemap -Generators (Free, Freemium, Paid) Here is an overview of our list of the best Sitemap Generator Tools: Tool Best … Read more
Juggling of multiple platforms, changing trends and fierce competition often leaves advertisers guessing what tactics really deliver. But what if you could find out what already drives results for others? Adclarity – Advertising Intelligence takes the mystery out of digital advertising by revealing your rivals’ strategies across the web and social media. It can help … Read more
What is Google Advanced Search? Google Advanced Search allows you to create more accurate search queries than a traditional search to help you look into topics more effectively. Authors and academics use it for advanced subject exploration. And marketers often trust it for the competitor’s site analysis. Assume e.g. That you are investigating HR software … Read more
What is the difference between 301 and 302 redirections? 301 and 302 redirects are http status codes that send users from one URL to another – the difference is that 301 signals for search engines and browsers as the move is permanentWhile a 302 signals the move is temporary. Here is a quick comparison of … Read more
What is the review schedule -marking? Review Schedule is a type of structured data fieldup that helps search engines to interpret and display review information – such as star classifications, reviewer information and review reviews – in search results. Below is an example of review form: And here’s how Google can display your review data … Read more
What is information gain in SEO? Information gain in SEO is a metric that Google can use to evaluate the uniqueness of your content compared to similar content that the user has already seen. If your content has original and useful elements, the theory is that it can rank higher in secondary search results (results … Read more
What is a local business list? A local business list (also called a local quote) is any online mention of a company’s name, address and phone number (NAP). It often includes a brief description, customer reviews, pictures, working hours and a link to the site. Like this example from Yelp: Why are local business listings … Read more
What are http and https? Hypertext Transfer Protocol (HTTP) and Hypertext Transfer Protocol Secure (HTTPS) are protocols that allow computers to send and receive information, such as text, images or videos, over the Internet. For example, a site uses visitors browser http or https to request the page and its content from the site’s server. … Read more
What is video advertising? Video advertising is a paid marketing tactic that uses video content to market products, services or brands in an engaging way – often on social media platforms. For example, here is a YouTube video advertisement promoting software business, parallels: Why is video advertising effective? Video advertising is effective because it catches … Read more
What is SEO plagiarism? Plagiarism in SEO involves copying content without attribution or permission in an attempt to rank organic search results. It can be intentional or unintentional. Some common types of plagiarism in SEO include: Stealing contentfrom competitors Without quoting or linking back to the work of the original creator Using accurate wording from … Read more