What is the review schedule -marking? Review Schedule is a type of structured data fieldup that helps search engines to interpret and display review information – such as star classifications, reviewer information and review reviews – in search results. Below is an example of review form: And here’s how Google can display your review data … Read more
What is information gain in SEO? Information gain in SEO is a metric that Google can use to evaluate the uniqueness of your content compared to similar content that the user has already seen. If your content has original and useful elements, the theory is that it can rank higher in secondary search results (results … Read more
What is a local business list? A local business list (also called a local quote) is any online mention of a company’s name, address and phone number (NAP). It often includes a brief description, customer reviews, pictures, working hours and a link to the site. Like this example from Yelp: Why are local business listings … Read more
What are http and https? Hypertext Transfer Protocol (HTTP) and Hypertext Transfer Protocol Secure (HTTPS) are protocols that allow computers to send and receive information, such as text, images or videos, over the Internet. For example, a site uses visitors browser http or https to request the page and its content from the site’s server. … Read more
What is video advertising? Video advertising is a paid marketing tactic that uses video content to market products, services or brands in an engaging way – often on social media platforms. For example, here is a YouTube video advertisement promoting software business, parallels: Why is video advertising effective? Video advertising is effective because it catches … Read more
What is SEO plagiarism? Plagiarism in SEO involves copying content without attribution or permission in an attempt to rank organic search results. It can be intentional or unintentional. Some common types of plagiarism in SEO include: Stealing contentfrom competitors Without quoting or linking back to the work of the original creator Using accurate wording from … Read more
A marketing calendar is a planning tool that helps marketers to organize and plan marketing activities, campaigns and content to keep the execution organized and consistent. Here is a marketing calendar example: A well -designed marketing calendar keeps the whole team on track by clearly putting every step in important marketing campaigns. Marketing calendars also … Read more
It is easy to set an HTML -OME Director to another page. In fact, you can do it in just minutes (even if you are not a technical expert). In this guide, we guide you through exactly how to create redirections using HTML step by step. Plus, we share some alternative redirecting methods that are … Read more
Google Trends is a useful tool for discovering trending topics, but most companies can benefit from an option with more advanced features. Consider the following Google Trends alternatives. 1. Semrush Semrush offers two tools to identify and analyze trends in your industry. The first is the key word overview, which shows a key word’s popularity … Read more
What is optimization of conversion frequency? Conversion frequency optimization (CRO) is the process of increasing the percentage of visitors taking a desired action (purchasing, signing up for a free test, booking a demo, etc.) on your website or mobile app. This is important because converting more visitors to leads and customers can grow your business. … Read more