Welcome to Billboard Pro’s Trends up Newsletter where we take a closer look at the songs, artists, curiosity and trends that have caught the attention of the music industry. Some have come out of nowhere, others have taken months to get hold of, and all of them could become ubiquitous in the flash of a tiktok clip.
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Watch the latest videos, charts and news
Watch the latest videos, charts and news
This week: Drake’s new album with Partynextdoor has a breakout hit in the middle of the week, Charli XCX has a preceding-Abrupt Viral Bump, Riley Green’s Song (and Video) For Lovers See Seasonal Gains and More.
Drake’s “Nokia” Brummer, Aaron Hall embraced on streaming after “Gimme A Hug” test
In the first few days of release, the early leader on streaming from Partynextdoor & Drake’s new R&B collaboration album $ Ome $ Exy $ Ongs 4 U was Drake’s more rap-driven solo number “Gimme A Hug”, with the song that topped the Apple Music Real-Time diagram and reached the top 10 on Spotify’s Daily Top Song’s US list. But during the week, another song from even deeper in the 21-track album has taken over as its top practitioner: Pop Hook-driven, two-part bangs “Nokia.”
With backing vocals and a beat helped by British producer Elkan, “Nokia” – also exclusively credited Drake – the usual large streaming fall after its first release day, but has climbed all week. On Tuesday, the 2.9 million official on-demand US streams, according to the first data provided by Luminate-It’s best streaming performance since the Friday of Release, and its first time passing “chop” as the set’s most streamed song. Meanwhile, the song has also been one of the best sellers of the week, topping iTunes real -time cards and moving a combined 13,000 copies during its first five days of accessibility.
Meanwhile, “KRAM” continues to offer heat when streaming to its original source of test. Aaron Halls “I miss you” which Drake strongly promises toward the end of his $ exy $ ongs ¢ Enterpiece, collected over 700,000 streams in the first five days of this tracking week (February 14-18), after combining less than 100,000 streams the equivalent period the previous week, a win of 694% for 1993 Billboard Hot 100 Top 20 Top 20 Hit. – – Andrew Unterberger
‘How do I feel now’ winter? An old Charli XCX track becomes viral
Charli XCX’s huge 2024 – which included the critical and commercial success for her Abrupt Album and its accompanying Sweat Tour along with Troye Sivan -have already pushed into 2025 thanks to a fruitful Grammys evening and several arena -headlining dates. Now a song that is years older than her comeback -album, Viral: The Tender, Ethereal “Party 4 U” from her 2020 Lockdown -Album How I am nowhas exploded at Tiktok in recent weeks, with a number of lip synchronization performance from long-time Charli fans ready to prove their pre-Abrupt Bona Fides.
A month ago, “Party 4 U” earned 278,000 official on-demand US streams (to the chart ending January 23), according to luminate; This number was more than doubled to 573,000 streams for the week ending on February 13, and will again exceed this high-water mark after serving 830,000 streams from 14-18. February, according to the first lumina reports. Charli even recognized the viral explosion on Wednesday (February 19): “It’s crazy that this song suddenly gets love in this kind,” she wrote. “I know this song means so much to so many angels. She is a cute <3 ” - Jason Lipshutz
Riley Green’s “Worst Way” on the way to the best week after v-day video bump
Eagle-Eyed Chartwatchers may have seen Riley Green’s “worst way” stick his head into the lower stretches of the hot 100 for a week here and there from the end of last year to the beginning of the year, although the first four times appeared on the chart, it had not gone taller than # 91. This week the single hits a new top on No. 87 and it should beat that pretty handy on the upcoming chart after a smart timed release of the song’s steaming music video.
“Worst Way”, already one of the sexier national ballads in recent years, was led to the next level by Shane C. Drake-instrumented clips that fell Thursday just before Valentine’s Day. In the visual, green and his significant others, do not find themselves able to resist coming down, both publicly and at home-clad a scene that pays tribute to a kitchen love scene between Kevin Costner and Susan Sarandon from Classic 1988 Baseball Rom-Com Bull Durham. The timely video -electrified fans and the generally amorous and shot at # 1 on YouTube’s trending diagram.
Now it must also significantly improve the song’s hot 100 fortunes. In the five days of the video’s 13th February premiere, the 5.5 million official on-demand US streams noted, according to the first reports delivered by luminate-a 61% gain from the equivalent period the previous week-mens he also sold nearly 2,000 copies, up 486% from the previous week. Radio has also gathered for the song as it climbing no. 45-40 on this week’s list of Land AirPlay and has continued to grow throughout this week.
After 2024’s Ella Langley Duet “You Look I You Love Me” brought Green to the Hot 100’s Top 40 for the first time as a highlighted guest, it looks like “worst way” could soon lead to his best show as the main artist on diagram yet. – – Au
Two year old Dance Trend revives the 12-year-old wale song because time is a flat circle
Back in 2023, the Tiktok creator @spencetiklegend made a dance trend for Wale and Sam Dew’s “Lovehate Thing” They gifted LP. Originally released in 2013, “Lovehate Thing” topped on No. 89 on the Billboard Hot 100 – and now it could potentially challenge that it should maintain its newly found streaming momentum.
According to Luminate, “Lovehat Thing” earned over 290,000 official on-demand US streams during the week on 24-30. January. The following week (31 January-Feb. 6) This number jumped 93% to over 560,000 official streams. In the second week of February (7-13 February), the streams of “Lovehate Thing” jumped another 175% to over 1.54 million official streams, marking a full 431% streaming boost in the last two weeks.
On January 27, Tiktok -user @skyesdalimitt Spence’s dance with a little of his own twist to the tune of over 542,000 views. Of course, the clip started a revival of Dance Trend, with an unofficial “Lovehat Thing” Tiktok Sound, who now plays in over 352,000 positions. (The official “Lovehat Thing” Tiktok Sound boasts just under 1,500 clips.)
Rappers of Blog Era have eaten the limelight recently and it seems that it is Wales time to shine. – Kyle Denis