How Mastercard’s B2B Marketing Manager Changed the Sales View of Marketing
Source: Shutterstock Mastercard has completely overhauled its B2B marketing function over the past seven years, freeing it from its previous role as a sales service provider to a team seen as critical to growth. On joining Mastercard as its 2017 Vice President of B2B Marketing Lisa Maxwell said The B2B marketing function was still “in … Read more