The 11 best deep cuts produced by Irv Gotti

We remember all the hits, but what about the fan favorite street singles?

Irv Gotti died earlier this week at the age of 54.

While most people remember him as leader of Murder Inc. -The record company and their massive hits, Gotti got his start as a producer, Talent Scout and an A&R before talking Russell Simmons and Def Jam to give him his own label. The Queens product had famous foresight to introduce both Jay-Z and DMX to the established label where the two MCs helped Def Jam reach out to the unprecedented mainstream success at the time. Instead of focusing on the hugely successful singles he produced as Ashanti’s “Foolish” or J.Lo’s “I’m Real”, I decided to reset on his non-hit B-pages as some have grown older and have become Underrded Fan-Favorites.

Now I couldn’t include songs like Mic Geronimo’s “S – T’s Real” or DMX’s “What’s My Name” because these items had different degrees of short success when released. The same goes for songs like Jay-Z’s “Can I get a …” with Amil and YES Rule, “Grand Final” with NAS, Method Man, Rule and X and Jas Sang “Holla, Holla”. Except for “Can I get a …” that introduced most of the world to YES RULE and was a club singer at the time – the other served served as “street singles” as a way of placing rap fans who didn’t care for radio -legislic rap -Singler when they went to buy certain albums from certain artists.

IRV has proven to be versatile when it came to the art of making beats, and the list below illustrates further versatility. Check out my choices for the 11 best B-sites produced by the late record director.

May he rest in peace.

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