The best times to send on social media in 2025 [New Data]

As a market for social media or someone trying to build your presence on social media, you know it’s not enough just to send new content – the times you post also play a crucial role. But trying to determine the best times to send to social media can sometimes feel like throwing a lot of content on the wall and hoping something is adhering.

While some sample-and-failure is inevitable, the good news is that you don’t have to figure it all out on your own. Of the marketers who were examined for HUBSPOT’s report from 2025 Social Media Trends, nearly 29%reported that a data -informed marketing strategy is important and there is a lot of data available to help you decide when, how often and even what to send to engage your audience.

So in this post I have prepared key statistics and expert-tested advice on the best times to send on social media in 2025.

Find the best time to send on the following platforms:

Best time to write on Instagram

Instagram has surpassed 2 billion monthly users, with most of its base access to the platform via Mobile.

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Here are some of the latest and relevant research on the best time to send on Instagram:

• Based on analysis of 5.5 million social media posts, buffer says the best times to place on Instagram are at 1 p.m. 7 to 8 on weekdays.
• According to the same report, the best day to write on Instagram is Friday. The worst day is Sunday.
• The worst times to send are at. 23 to 12 and 7 p.m. 1 to 2.
• Socialbee suggests that the best times to write on Instagram are between 7 p.m. 11 and 14 on Mondays, Tuesdays and Wednesdays and at. 10 on Saturdays.
• According to a social pilot survey of over 50,000 Instagram accounts, the best time to write on Instagram is between 7 p.m. 7 and 9.
• Later, says the best time to write on Instagram is at.

However, many experts have found that posting on Instagram at the end of the afternoon and evening also tends to give high commitment as it is when people roll through their phones to run from work or school.

While it is important to place at the right time, it is also important to optimize your posts with the right caption so that they reach the maximum audience. You can use tools like HubSpot AI Social Media Caption Generator to easily create engaging and effective copy for your posts.

Best time to write on facebook

When it comes to the best times to write on Facebook, marketers report almost identical numbers as they do on Instagram.

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• According to buffer, the best time to write on Facebook is between 7 p.m. 9 and 10.
• The best days to write on Facebook are Fridays. The worst is Saturdays and Sundays.
• The worst times to send are at. 04:00 to 5 and 23:00 to 12:00.
• According to Socialbee, the best times to write on Facebook are Monday to Friday from 1 p.m. 9 to 10 and 13.00 to 16.00.

However, the best times to send on social media can depend on your specific audience and their browsing habits.

E.g. Alex Ugarte, Operations Manager for Online B2B Mediation Service London Office Space, has found that between 7 p.m. 13 and 15 on weekdays work best as “this is when many users take breaks or have downtime, which means they are more likely to engage.”

Ugarte adds that “Wednesdays tend to see higher engagement due to midweek productivity dips, and that placing around this time has given us solid and consistent visibility.”

Best time to write on tiktok

Since 2020, Tiktok has become the go-to-form-video record form for Gen Z and Millennial consumers.

As brands are increasingly aimed at their marketing efforts on these younger generations, it is no wonder Tikkok, according to HubSpot Research, sees an increase of 27.64% in the investments of marketers in 2025 who come right behind YouTube and Instagram.

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• Social pilot studies show that the best time to write on Tiktok is between 7 p.m. 10 and 18 est on Tuesdays and Thursdays.
• Hopper says at. 10 to 7 p.m. 11 in the middle of the week as the overall best time.
• According to buffer, the best times are Sundays at. 20, Tuesdays at. 16 and Wednesdays at. 17.00.
• According to Socialbu, the best time to write at Tiktok is global Monday at. 06.00, 7 p.m.

Best time to write on x (formerly twitter)

The best times to send on x are a little more varied than for Instagram and Facebook. Generally, you need to target times when people are likely to take breaks through their day.

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• After analyzing over 1 million positions, buffer found that the best time to write on x is 11 am on Mondays and Fridays.
• Socialbee says the best time to write on x is between 7 p.m. 9 and 16 on Thursdays and Fridays.
• For better commitment, Social Pilot suggests sending in the morning between 7 p.m. 9 and 11 and afternoon around 7 p.m. 15 on weekdays.
• On weekends it is best to send between 7 p.m. 9 and 20.

In addition to finding the best times to write on social media, it is also important to consider how often you have to write.

According to Paul Drecksler, E -trading expert, associated with marketing -professional and founder of ShopIfreaks, this also depends on the platform.

“X is moving fast so that more posts a day can work, but a couple of times a week for Instagram or LinkedIn may be enough,” says Drecksler as an example. But even it is more of a guideline than a tough and quick rule.

“Algorithms are constantly changing and what works for someone else doesn’t necessarily work for you,” he explains. “Instead of blindly following a schedule, tracking commitment, testing different times and adjusting accordingly. The best data you can use are your own.”

Best time to write on LinkedIn

About 30% of American adults use LinkedIn for networking and share their professional efforts. It’s no surprise that weekday mornings – when professionals are ready to start their working days – are the top times to send on this platform.

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• Coschedule suggests sending on LinkedIn at. 12, 7 p.m. 10 and 1 am.
• The best days to write are Tuesdays, Thursdays and Wednesdays.
• The lowest priest days are Sundays, Saturdays and Mondays.
• According to buffer, you can get a high commitment if you post between 7 p.m. 7 and 16 on weekdays, with peak times between 7 p.m. 10 and 11 on Tuesdays and Thursdays.
• Social Pilot says the best time is between 7 p.m. 10 and 12 on Tuesdays, Wednesdays and Thursdays.

Best time to write on Pinterest

HubSpot internal data shows that visual storytelling is increasing, especially through short -shaped videos, images and live streaming. This can make Pinterest-one visual-based search engine-a useful tool to get your brand’s content in front of your target audience.

• The best times to send on Pinterest, according to Coschedule, are 12:00, 18:17 and 20:02.
• The worst times are 04:00, 05:00 and 1:00 am.
• The best days to write are Fridays, Tuesdays and Thursdays.
• According to Social Pilot, however, the best times to post on Pinterest are at. 20, 7 p.m. 16 and 21 on Mondays and Tuesdays.
• On the weekends, posting is on Sundays at. 20, 7 p.m. 12 or 22.00.

Best time to write on YouTube

More than 2.7 billion people use YouTube each month, and data from a 2024 Pew Research Survey suggests its reach is growing. So how can you get the best range on the platform? Let’s dive in.

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• Buffer says videos shared between 7 p.m. 15 and 16 on Fridays tend to get the highest number of views.
• According to Social Pilot, the best time is between 7 p.m. 12 and 16 on weekdays.
• On the weekends are between 7 p.m. 9 and 12 ideal.

While reports and surveys indicate a thing, YouTube experts have a slightly different opinion of the best time to send on YouTube.

This is what Robert Benjamin, an expert on social media with more than 814K subscribers on YouTube, has to say.

“Personally, I have found that the best time to write to be 10 to 12, but this can be largely dictated by the relationship you have with your audience. My recommendation to anyone who uploads YouTube content is that they try to send a regular schedule so that their audience knows when they can expect a video.”

Jensen Tung, a content creator and entrepreneur with more than 524K subscribers, believes that the best time to send depends on your audience’s demographic and time zone.

He says, “There is no size that suits all the best time to send. It depends on your audience’s demographic, and the time zone most of your viewers are in … YouTube Studio can show the exact hours your audience looks at your content. Let this data inform your postal time.”

Creating an effective posting plan

Although each social network sees its commitment increase in certain hours and days of the week, you still have to tailor your approach to your audience.

You may find that certain types of content work better when sent at certain times. For example, your videos can work well when you lie down in the morning while your photos may be doing better in the afternoon.

With the words of Skylum CMO Yevhenii Tymoshenko, “The actual game is habit-building. You want people to expect your content, don’t accidentally stumble over it.” If your audience consistently benefits from your content, they are actively looking for it. “That’s when Timing stops being a guess game and starts to be an advantage.”

If you don’t have enough of your own yet, I recommend using the data prepared in this article as a guide. When you start submitting regularly and have collected data, you must review them to determine when your audience is most active on the platform and which postal plan they will respond most to.

The editor’s note: This post was originally published in April 2014 and has been updated for understanding.