Video is no longer a nice to have. It is now an absolute must and should be at the forefront of any marketing strategy. With almost half of Gen Z and Millennials looking at short form to discover new products, video is important to increase visibility and get fire recognition.
But now the question is where is the best place to send videos?
I’m here to help. Here is a list of the best VLOG promotional channels for your short-shaped, long-shaped and live videos based on ROI, commitment and lead.
Table of contents
What is VLOG -Promeration channels?
VLOG promotional channels are platforms where you can bring your videos to a wider audience. While YouTube and Tiktok immediately come to mind when it comes to video, more and more social media networks are watching the success of Tiktok and introducing new features to raising video content, and the video landscape is constantly changing.
With Tiktok’s future unsafe, platforms like LinkedIn, X and even Substack, this opportunity to use woo tikkok’s audience (or “free them” if you ask for Subsection’s CEO) and introduce features like dedicated Videofeeds, change algorithm that prioritizes videos and new video advertising options.
And marketers also continue to see the value of video content. According to our 2024 mode of video marketing report, 37% of marketers found that video was very effective in helping them achieve their business goals.
Our 2025 State of Marketing Report also shows that in 2025 marketers will continue to invest more in video-ice-shaped card-shaped video as it delivers the highest ROI (21.02%).
The data from consumers shows that investment more in video is a wise choice.
According to a Wyzowl survey, 78% say they would rather watch a short video to learn more about a product than read articles or manuals, and as many as 91% of consumers say video quality affects their confidence in a brand.
To help you get started creating high quality videos, HubSpot has created a Nifty Ai-driven clip-created tool to help you create and edit videos. With a few clicks, you can create water -free videos for your social media channels. And for people who are already used to a particular workflow, we also got you. We have a list of the top AI video editing tools that can help you with your next video.
Now let’s get on to the best VLOG promotional channels.
Best channels for video in short form
Tiktok
Since launching in 2016, Tiktok has terminated social media, so much so that many platforms (including Instagram and LinkedIn) have been heavily invested in hosting and raising vertical videos to capture several of Tikkok’s audience.
It is no surprise that many social media networks want to become more like Tiktok, as Tiktok users spend almost 44 hours on average per day. Month on the app, according to Statista.
This is significantly more time than all the other apps on the list. Subsequently in second place was the YouTube app where users spent an average of almost 25 hours a month, just over half the Tiktokers time.
Tiktok has grown beyond being the * platform * for viral dances (although there is still plenty of it), and has become a viable marketing opportunity for those who are willing to become creative – and these statistics prove it.
Pro Tip: To learn more about Tiktok Marketing, I recommend to check out our free marketing guide to Tiktok.
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Instagram is the top platform for sharing videos, tops the charts in ROI, commitment and leading over competitors such as Tiktok and YouTube. A Sprout Social Survey also found that 61% of social media users turn to Instagram to find new products.
It also offers a lot of options as marketers can play with multiple content formats on top of videos (think carousels, life and stories) while catching the attention of an already engaged audience.
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Marketing people, did not sleep on LinkedIn. By 2025, Wyzowl reported that LinkedIn was for the first time the most widely used platform of marketers after he accidentally omitted YouTube, the channel, which usually claims the top place, in their study.
Reservations aside are quickly becoming a growing platform to place marketing of VLOGS, especially B2B marketing. They have introduced a new algorithm that prioritizes video rather than text or images, and redirected their wire program to Brandlink, which allows advertisers to pair with content creators and publishers and place pre-roll ads before a trusted creator’s video.
Best channel for video in long form
YouTube
YouTube is the best channel for long -shaped videos. There is no other platform like that.
YouTube has held a competitive advantage against other VLOG promotion channels such as Tiktok and Instagram. Not only are people watching YouTube on their phones, but it has also caught a significant proportion of people’s watch time on TV, sometimes older networks such as Fox, Disney and NBC surpass.
With its media dominance and range, it’s no wonder YouTube has emerged as a powerful marketing tool. In fact, almost 30% of marketers are planning to increase their investment in YouTube in 2025, according to HubSpots 2025 status for marketing and trends.
Participants also ranked YouTube as the third best platform for ROI. While many marketers find success on YouTube for various reasons, its large user base helps (2.6 billion active users to be accurate) and advanced advertising direction determined.
If you are looking for the best place to host your long-shaped videos as product demos, Q&As, behind the scenes content and more-are YouTube home for it all.
Pro Tip: If you’ve just started with YouTube as a VLOG promotion channel, check out our complete guide to creating, promoting and optimizing your video content.
Tiktok
While Tiktok is best known for bite-sized videos, creators can actually upload videos up to 60 minutes long. Over the years, the maximum video length has slowly been and ticks up. When it was first launched, Tiktok started with a 15-second border. Then they raised it to 60 seconds and then three minutes. You get the picture.
Data trends show that longer videos deliver more views and higher commitment.
An interesting study from buffer shows that videos between one and 10 minutes in length get the highest number of views, have the highest range and the longest time for tiktok compared to videos under one minute. Creators with more followers also tend to have longer videos, according to Statista.
While people generally do not think of videos under five minutes long as long-shaped, the data appears to show that the audience on Tiktok-so as well as the channel’s algorithms out to favor longer content.
Best channels for live video
YouTube Live
With its massive user base, range and different audiences, YouTube Live is an appealing opportunity for your livestreaming needs. Data from Statista says it was the most widely used live streaming channel in the United States in 2023.
Features such as Super Chats, Super Stickers and Membership Gift allow greater commitment with your audience and monetization options.
YouTube also delivers powerful analysis on live videos. Check analyzes in real time such as contemporary viewers, likes and chat prices as well as post-stream statistics such as the number of new subscribers, total ancient times and more.
Instagram live
With Instagram Live, you can stream everywhere and invite guests to join your power. There are plenty of options for commitment: Viewers can send emojier, write comments and send donations badges.
When you go live on Instagram, your followers also receive a message to put in so that your power is not lost in the crowd, which is more likely to happen on YouTube or Twitch.
Facebook Live
Like Youtube, Facebook can boast of a massive audience spanning several age groups, though Millennials record the largest share.
Facebook Live is an excellent option if you are already active on the platform and have a healthy afterwards. But if you are still growing an audience, you don’t fear – you can go live from a personal profile, page or even a group.
With Facebook Live, you can edit previously recorded streams, chat with users using the live chat feature and plan your streams in advance. However, remember that Facebook limits your power length and your revenue options are not as robust as other platforms.
You want more? Check out this article on Facebook Live Tip.
But what about RUN?
It feels weird to exclude Twitch from a conversation about live streaming as it is the most popular streaming-specific platform in the world. That said, marketers report low commitment and ROI on the platform, and the content is strongly aimed at players and e-sports.
By 2024, non-play content accounted for only 15% of Twitch streams, but there are some non-playing market drivers who have found success using Twitch. Billboard reported that by 2025 music marketers have found success in promoting artists by collaborating with established Twitch streamers, clipping moments from streams and putting shorts in places like Tiktok or Instagram.
Back to you
Finding out how to approach video marketing can be difficult. It takes time, money and energy to create videos – making it imperative to find the best home for your content.
If you need inspiration, first check out what’s already out there and see what you like. Once you’ve done some research, think about your target audience and define some goals, such as leading, commitment or brand awareness. When you spit them down, it is easier to choose the platform to reach them.
The editor’s note: This post was originally published in July 2022 and has been updated for understanding.