What is Meta -Key Word in SEO?
In SEO, Meta -Keywords are key words placed in an HTML meta -tag for the purpose of helping the website rank higher for these keywords in the search engine results.
You define the meta -key word using the attribute of the name = “keywords” within a Take, like this:
This element is called a meta -key word brand. And it goes on a sides
Section with other meta tags.
Why do you need to avoid meta -key words
You should avoid meta -key words because they don’t help your rankings in larger search engines like Google or Bing. And Meta -Key Word has little or no effect in other search engine algorithms.
Why?
- Search engines now use sophisticated algorithms to understand a page’s content. They do not have to rely on meta -key words for information.
- Meta -key words were historically used to manipulate ranking of search engines, so many search engines began to devalue or ignore these metadata
Using Meta -Key Words can even damage Your SEO effort:
- Bing and other search engines can process keyword filling in meta tags as a spam signal
- Competitors can see your meta -key words and learn about your keyword strategy
- Adding and Maintenance of Meta -Key Words takes time that may be more effective elsewhere
Which search engines use Meta key words?
Below is a summary of how popular search engines process meta -key words:
Meta -Key Word Out of SEO
Meta keywords have applications outside of SEO because other systems can use these metadata to better understand page content.
For example, a site’s internal search function may use Meta keywords to match results. And some ad networks can use meta -key words to trigger related ads.
However, we recommend avoids Metamag key word for other applications.
Alternative tagging systems often produce better results and pose less risk of SEO.
Optimer for SEO -Key words in the correct way
The Meta key word mark can do more harm than good, but there are productive ways to use your target key words in SEO.
Keywords have a ranking impact in search engines when they appear in places as follows:
- Title tag: HTML -SIDE title that can be displayed in search results
- Heading codes: HTML tags for heading on page and under-headers
- Body content: The written paragraphs on your page
- All text: HTML -Billed descriptions for SEO and Accessibility
- Anchoring text: Clickable text that can inform search engines and users about the linked page
Use Semrush’s on page SEO -Checker to evaluate the use of keywords.
The tool checks if your keywords appear in important places and flags if you use keywords too often.
In addition to keyword location, the tool provides suggestions on SERP features, semantic SEO, backlinks, technical SEO problems and more.